Tuesday 22 November 2011

And the animals went in two by two..

This weekend was a popular weekend for Christenings it appears. I know of at least 4 that took place amongst my family and friends alone. I consider this popular.

I was very honoured to be asked by a friend at Church to make the cakes for her son's Christening. We decided on a Noah's Ark theme and although I don't have photos of cakes on the day nicely displayed on a tower cake stand as I was at another Christening we did manage to get a few snaps at home.




Next week look out for some Snowflake themed cupcakes as I start my new job with Snowflake Software. I have the sprinkles in the baking cupboard (yes I have a whole cupboard for fun baking things) just waiting to be used.

Smelling like Christmas - Mincemeat Flapjacks

My little house is awash with the sounds and smells of Christmas this afternoon. Don't worry, I haven't decorated just yet but with the first Sunday in advent only days away I'm making a start with my preparations and digging out the all important advent wreath for the dining table this week.

Now I mentioned earlier today on Twitter about Mincemeat Flapjacks and got lots of requests for the recipe. They're in the oven as I type and boy, does my house smell festive! As promised, here is the recipe. I already know I am going to be making batches of the stuff and may even forego mince pies entirely for this oaty alternative!

Mincement Flapjacks

Ingredients:
4oz butter
2oz Demerara sugar
2 tablespoons golden syrup
5 generous table spoons of mincemeat (equivalent to one small jar about 411g)
small tub of glace cherries (optional)
5oz rolled oats

Oven - 160'C, GM 3 or 325'F
Line a baking tin with non stick baking paper/parchment or grease well.

1. Melt your butter, sugar and syrup in a saucepan on a low heat and then add the mincemeat and warm through. Add your glace cherries at this point if you want to make your flapjacks even more festive!
2. Take off the heat and stir in your oats.
3. Pour into your baking tin and spread out evenly. Bake in the middle of the oven for 30 mins and until golden brown.
4. Allow to cool in the tin for 15 mins before cutting into squares or finger slices. Store in a airtight container or biscuit tin - if you have any left to store!

I'll update with an image once mine are out of the oven and sliced up, with a review from Mr 140andthensome! If you do make these yourselves please do leave me a comment and let me know how they turned out and any variations you try (like the cherries!).

Enjoy!

*Update: Don't they look scrummy? Mr 140andthensome had one in his packed lunch today and said it was delicious.



Tuesday 1 November 2011

Why should Apple be like a traditional music label?

This week The Who guitarist Pete Townshend branded Apple a ‘digital vampire’ akin to ‘Nothern Rock’ in the banking industry. His reasoning by that Apple should act like a traditional music label rather than a music distributor. Amid some amusing quotes, quite possibly taken out of context by the newspapers, such as “...just because iTunes exists in the wild west internet land of Facebook and Twitter..” which made Mr Townshend appear a little behind on youth culture and technology I feel that the musician still rather missed the point if iTunes and Apple.

iTunes isn’t a music label. The iTunes Store is just that, a store. It distributes music in a digital format to play through iTunes on a PC or Mac, or on one of Apple’s portable music devices (iPod, iPhone, iPad...). When Townshend said that iTunes was a "fantastic piece of software" but offered only distribution and royalties to the singers and bands whose work it sold he kinda hit the nail on the head. iTunes is a music distributor – not a music label. Apple sells digital products, including music, and such radical diversification into managing artists.... well it may dilute Apple’s core values and product offering.

But, I do like the idea of Apple setting up some sort of music foundation with support and grants and advice for ‘undiscovered talent’ and who knows maybe that’s in their business plan, After all, Steve Jobs kinda understood about developing and support talent and knew that music was something that brings us together in community.

Let’s not forget though all the smaller artists who have benefitted by having their music used in Apple ads or featured in keynote addresses. What about @songadaymann Jonathan Mann who’s ‘iPhone4’ song opened the antenna-gate press conference and propelled him to internet stardom? You don’t have to turn yourself into a ‘traditional’ music label to support new talent.

It’ll be interesting to see how iTunes develops over the next few years with Tim Cook now at the helm of the good ship Apple. There’s loads of avenues they could go down but I kinda like it just as the place I can buy all sorts of music without complications.

Thursday 29 September 2011

My Kindle’s on Fire...

With Apple already working on the 3rd iteration of its iPad, the device that finally made tablet devices cool and mainstream, the rest of the industry finally caught up in 2011. We’ve had the Samsung Galaxy Tablet, the Blackberry Playbook, the Acer Iconia Tab (pronounced “t -ar-b” apparently) and now Amazon has launched its colour ebook reader – the Kindle Fire.

In a keynote address to rival the polish of Apple, Amazon CEO and 37 Signals Advisor Jeff Bezos proudly walked the stage with the new device in hand. Yes it runs on the Android OS, yes it is light and yes, at first glance the price point is very attractive at £130 – for a colour screen ebook reader.

But that’s what it is. It’s still really just an ebook reader in a very competitive tablet market.

With a small 7” IPS display screen the device is small compared to the larger 10” screens favoured by other manufactures. It may have kept the price point low, and at that size the Kindle Fire certainly slips comfortably into a handbag but for me personally, it’s too small and why would I want two devices?

Yes. Two devices. I already have two mobile phones which is a pain to cart around during a working week so why would I want to cart around an ebook reader AND a tablet device? I can get my digital magazines, music and books all on my tablet with the added benefit of my email, my files, the internet and bespoke apps and games.

And if I were to buy a Kindle, why would I buy the new one for £130? In a move that may or may not affect Fire sales, Amazon has announced it will slash the prices of its black and white ebook readers. Picking up one of those for £89 or less is more attractive than the Fire when I already have the added extra functionality of colour screen, music and movies/TV shows AND MORE on my tablet and mobile phone.

Maybe it’s just me and I don’t get the Kindle. I’d like to get up close to one when they ship in the UK to see what the fuss is about but I really feel that there’s anything really new or innovative to set the Fire apart from everything else out there.

Prove me wrong Amazon – please.

Monday 19 September 2011

Does your company blog position you as knowledgeable in your sector?

There are lots of different types of blog and blogging. There’s personal blogs that read a lot like diaries, blogs that comment on a mix of current affairs, insightful blogs that teach us something... I could go on. But all blogs have something in common – they pretty much stick to a theme or a purpose. This blog is themed around the stuff I stick up on Twitter or read on Twitter which I can’t contain to 140 characters which is why it has a lot of stuff about marketing, digital marketing, employment law and the digital age and cake baking. Why that weird mix? Well, it’s a pretty good snapshot of who I follow on Twitter and what I talk about. However, the company blog I manage for Silver Lining talks about unified communications, cloud computing, business continuity and telephony issues. Why? Because that’s what the company does and wants to position itself as knowledgeable in.

There are some great company blogs out there which mix the company’s personality with informative, insightful, current and industry specific commentary. For example SimplyZesty – their whole agency website is pretty much a blog. It’s not just a small section or page on the website it truly is the website. It’s not overtly salesy – it’s “info rich” and that makes me trust them. They don’t go off piste – they keep all the zaney personality, office banter and games stuff to their Facebook page instead.

Another company blog I like is the one from Propellernet. Now this is a really funky, fun, young agency in Brighton and it really shines through in their blog. Literally as it’s dominated by sunshine yellow. All the posts are geared to news and advice, industry insights, latest shows and exhibitions etc much like SimplyZesty but there is perhaps a little more of a sales pitch in there and a pinch more zing with those wacky/fun profile pictures! It’s a great blog and one I regularly refer to.

Finally, my other top industry blog that I read regularly is that off Koozai’s. Again its remit is well defined, informative and doesn’t stray from its path (often). They mix in a few news stories about awards the company has won but mostly they promote what they believe in – great SEO and PPC marketing. Funnily enough this is what the company also wins awards for. Posts about free tools, black and white hat techniques, local marketing shows and exhibitions... Can you see a running theme here?

SimplyZesty, Propellernet and Koozai are all businesses – marketing agencies looking for new clients and positioning themselves as really really knowledgeable. They’re all award winning. And I bet they don’t have any problem finding new clients and business. I’d happily visit the blogs of these companies than say Mashable, TechCrunch and Marketing Donut for all the news and latest industry insights I need because for these guys it’s not media churn – they have to be at the top of their game and the most knowledgeable to get results for their customers.

So, next time you look at your company blog and write a post have a think:

  1. Does my blog/post talk about my company’s services/products/industry?
  2. Does my blog/post position my company as knowledgeable/expert in my industry sector?
  3. Do these posts help my clients or future clients?
  4. Can people outside of my organisation engage with my posts? Do they understand the in jokes and colloquialisms?
  5. Has my blog/post turned into an internal staff message board?

Friday 9 September 2011

Who put 2011 on fast forward?

So I’ve been pretty bad at updating my blog recently and it’s not because I don’t have the desire to – I’ve just not had the spare time to do it justice. Having started a new job at Silver Lining 7 months ago I’ve totally changed my work schedule, taken on the running of a second Brownie Unit in my local area and even managed to go on my first proper holiday in 3 years! But before I realised it September had arrived and I know I’m not the only one to feel this way this year.

2011 seems to have whizzed past and just look at all the things that sparked conversation on Twitter and around the world so far:

Widespread protests in Egypt and Libya.

Major earthquake in Japan resulting in deadly tsunami and damage to nuclear power plant.

Major earthquake in Christchurch, New Zealand resulting in collapse of cathedral tower, businesses and homes.

Attempted assassination of Congresswoman Giffords.

The deaths of Pete Postlehwaite, Elizabeth Taylor, Randy Savage, Lucian Freud, Amy Winehouse, Bubba Smith.

Royal wedding of Prince William to Catherine (Kate) Middleton.

The world’s first artificial organ transplant.

Traveller Paddy Doherty wins Celebrity Big Brother.

NASA’s space shuttle program concludes as Atlantis completes its final mission.

US President Obama releases his birth certificate confirming his birth in the USA.

Terrorist attacks in Norway resulting in the deaths of 76 people.

The 10 year anniversary of the 9/11 terrorist attacks.

Disappointment, shock and elation following 2012 Olympics ticket allocation in the UK.

Possible photographic evidence of liquid water captured by the Mars Reconnaissance Orbiter.

Riots spread across major cities in the UK over 5 days resulting in looting, violence and arson attacks.

The start of the Rugby World Cup 2011 in New Zealand.

And we still have 4 months to go till the end of the year! A quick stawpoll of my Twitter followers confirms that many of you out there are less than impressed with this year being on fast forward and that perhaps it’s time to put on the brakes!

Sunday 20 February 2011

How to (ad)dress an elephant

We've all been in the situation where something has everyone feeling awkward, everyone is trying to ignore it but the "thing" or issue has gone so far that it is just too hard to avoid, although everyone continues to try.

Enter the proverbial elephant.

"Elephant in the room" is an English idiom for an obvious truth that is being ignored or goes unaddressed. The idiomatic expression also applies to an obvious problem or risk no one wants to discuss.
It is based on the idea that an elephant in a room would be impossible to overlook; thus, people in the room who pretend the elephant is not there have chosen to concern themselves with tangential or small and irrelevant issues rather than deal with the looming big one. - Wikipedia

So how do you deal with the elephant in your midst?

If the situation centres around yourself and continued avoidence by those around you is creating such an unconfortable atmosphere that your social group or working environment is unplesant then my recommendation is to tackle that elephant head on. Everyone knows it's there but are just unwilling to look right in its eyes. Now, anyone who has been face to face with a wild elephant knows that the first thing you want to do is run from it, but this could really p*ss it off. Instead, acknowdleging you are facing an elephant and watching it calmly can often diffuse a very dangerous situation.

You may want to be tactful to start with but if thats not getting through to people then push them right in front of that elephant:

"Finally, whilst we're all here, does anyone want to discuss the huge pink elephant tap dancing in the middle of the board room?"

OK. So your elephant may be the plain old grey type, you may be brave enough to name it Dumbo, or like me you may want to make people laugh and relax enough to open up and discuss the situation with a line like the above. However you do it, do it. Don't let something that could be solved by forcing people to talk about it get you down.

Thursday 10 February 2011

Social media lets us share when we can't be there

My best friend from primary school is getting married in 6 weeks and I am so happy for her. After we went to different secondary schools and she moved further into the city we stopped seeing so much of each other, and then we didn’t see each other at all. It’s a sad fact of life that these things happen. But! We found each other again on Facebook and now I get to read her excited posts about planning for the wedding, practicing her new signature and breaking in her wedding shoes in the office.

I’ve even linked with her sister and Mom so know that the whole family is really excited, which makes me excited too. I won’t be at the wedding but I get to enjoy hearing about my friend living out our childhood fantasies. Her father is a Vicar so church services were often in our imaginary play box of tricks. But like most little girls we loved to play weddings in the vicarage garden. My friend’s sister would often play the vicar and, with my sister there, we would take turns to be bride, bridesmaid and groom (if no suitable Ken doll was available!), often with some net curtain as a veil.

I can’t wait to see pictures of the wedding and that is the beauty of social media. It brings people together and allows them to share in moments, like weddings, which they might not otherwise be able to attend. It’s not practical to invite everyone to your wedding, 60th birthday party, christening or child’s birth and not everyone invited will be able to attend either. But social media allows us to involve more people and be more integrated.

So for my best friend from Emmer Green Primary I share a few memories:

Sleepovers at her house having movie marathons, camped out on the floor of the living room.

The PURPLE girls society.

Fancy dress parties for my birthday including Alice in Wonderland and the Ugly Bug Ball.

The Waltons.

Tuesday 8 February 2011

Social media and employment: do you have a right to freedom of speech?

There’s a lot of conversation going on regarding employee/employer rights regarding social media, what you can and can’t say privately and publically online and how employers should react. Many see this as covering several issues including free speech, privacy rights, discrimination and harassment.

Different countries have different guidelines depending on the law. In the US the National Labour Relations Act states (reference Maggie McGary’s blog):

While employers are permitted to lay out policies as to what employees may blog about in relation to work, employers cannot fashion policies that have the effect of chilling an employee's exercise of his or her Section 7 rights, nor can employers discipline employees for blogging about "wages, hours, or terms or conditions of employment," such as the company's pay scale or vacation policy. See Timekeeping Sys., Inc., 323 N.L.R.B. 244 (1997).

Essentially, an employer cannot stop you from exercising your right to free speech. However, and this applies to the UK, if an employee makes derogatory remarks about an employer or thecompany on their blog or social media profile, libel proceedings can be brought against the employee. If these comments were damaging to the employer or company, the employer could discipline and dismiss the employee regardless of the contract of employment as all employees have implied terms of trust and confidence. This is often covered and clarified in the employers Company Handbook available to all employees.

Equally, if harassment or bullying of employees is occurring online through social media then employers should have a harassment policy that clearly covers this in the Company Handbook.

So, if you resign and your company asks you not to discuss your resignation or new job on your social media profiles until you have served your notice period to avoid clients finding out unofficially and to maintain moral in the office do you have to comply?

No.

Would you want to comply?

Maybe, especially if it makes the transition process easier and less awkward.

But think:

Is your social media site of choice public (Twitter) or as private as you can make it (Facebook with all the highest privacy settings)? It’s probably not best to broadcast your news on Twitter which will show up in search engine listings unless you really don’t care what the effect may be.

Are you linked to any clients, shareholders, colleagues on your profile? Chances are with FB you only link with friends and family. If any of those friends are colleagues you would hope they know about your new job and are happy for you. They possible relish the idea of being able to congratulate you on FB rather than in the office where not everyone may be happy you are departing.

Finally, what if a non work friend posts on your profile? Your employer cannot restrict your freedom of speech or censor you so equally they cannot restrict your friends. Only if comments are libel or defamatory can your employer take things further.

Use common sense though. If you’ve signed an NDA or contract don’t say anything that you know you shouldn’t. If you get a funny feeling when you about to post and submit and start doubting yourself, chances are you shouldn’t make that post. And never burn your bridges, you never know what the future holds and may regret slagging off your employer over Twitter.

You have a choice but so does your employer in how they react to social media commentary.

NB. I am not a lawyer but there is plenty of legal advice out there around this issue. Just search Google and you will find a wealth of legal advice and HR information.

Monday 24 January 2011

New advertising campaign by the ASA alerts consumers and businesses to online marketing regulation changes

As the radio flicked on at the weekend I was awoken not by the dulcet tones of Tchaikovsky’s Swan Lake, more popular than ever with the release of Black Swan in the cinemas, but by an advertisement announcing the extension of the digital remit of the ASA (Advertising Standards Agency). The phrase “It’s online, we can say what we like” startled me awake with a jump.

In a bid to inform both consumers and businesses of changes coming into force from 1st March this year, the ASA is running an advertising campaign across all media channels. It is hoped that since the initial announcement back in September 2010, businesses have been proactive enough to address advertisements, advertising messages and other marketing communications on their own website or in other non-paid for space online under their control. The ASA goes further to clarify this statement in confirming these messages must be “directly connected with the supply or transfer of goods, services, opportunities and gifts, or which consist of direct solicitations of donations as part of their own fund-raising activities.”

Essentially, all marketing messages on a company’s website whether B2C or B2B now fall under regulation by the ASA. Even more importantly, marketing messages on social media sites such as Twitter and Facebook, where content is under the control of the business, are also subject to ASA regulation.

So. No excuses. It might be online but you can no longer say what you like. Take a look at your company’s website today and make sure you are compliant. From 2008-2009, the ASA rejected approximately 3,500 complaints relating to the content of organisations’ own websites because they fell outside of the CAP code. From the 1st March however these complaints will be taken seriously.

For more information on the ASA and CAP changes visit http://www.cap.org.uk/Media-Centre/2010/Extending-the-Digital-remit-of-the-CAP-Code.aspx